Adwatch: Sky Sports F1 HD (Video)
It goes without saying, that anybody with a whiff of petrol in their veins will be eagerly anticipating next Sunday’s Australian grand prix from Melbourne. The start of the 2012 Formula One season.
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Why the BBC and Sky joint F1 deal will open the way for augmented broadcasting
After weeks of rumour that the BBC would be dropping its coverage of F1 in a bid to save costs, a seven-year deal was announced this morning which will see both the BBC and Sky providing coverage across their broadcast and digital properties.
“With this new deal not only have we delivered significant savings but we have also ensured that through our live and extended highlights coverage all the action continues to be available to licence-fee payers,” said the BBC’s Head of Sport, Barbara Slater.