This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really ‘resonated’ with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.
This evening, January 18th, Cadillac Racing is holding a live web chat with its 2011 driver pairing from 8:00 – 8:30 pm Eastern Time (01:00 – 01:30 am GMT). It’s a great opportunity to get under the skin of a new race programme and rekindle your motorsport vibe as the 2011 season begins to kick-off.