MINI have been filming the launch campaign for their third-generation car, in the streets of downtown Los Angeles, which will feature a very special…
If you’ve missed Renault’s latest #pushthebutton Clio ads then you’re in for a treat, and that’s not just my opinion, the interweb is abuzz…
Every year we gather together the best April 1st pranks produced by the car industry, some of which might generate a laugh, while others…
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
Ever get the feeling Audi really enjoy poking fun at BMW? You’ll remember back in 2008 when BMW launched their Expression of JOY campaign to mark the arrival of the new Z4, then followed this with ‘The Story Of JOY’ covering the rest of its range and now ‘JOY is BMW’ which encompasses BMW innovations.
Unless of course you’ve been living on a remote island, away from TV, newspapers and the interweb, then you’ll know that Ford is in the middle of launching its new Focus – a more significant event than any previous launch because despite being developed in Europe, it will be sold in over 120 markets worldwide.
In an astute move by Lexus UK’s sales and marketing team, buyers of its new CT 200h hybrid luxury hatchback can now specify Kylie Minogue in place of the regular car’s wing mirror – drivers had suggested that they’d rather look at Kylie than at the following traffic and rather generously the pocket-sized superstar was only too happy to oblige.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
MINI New Zealand’s Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time when there was likely to be less traffic and other distractions.
MINI New Zealand are running a campaign at the moment to take late night test drives, they’d like to encourage customers to put a brand new MINI through its paces on the open road when it’s clear of the usual distractions – at night.
On the face of it, there’s no particular reason to take note of with such a campaign – it’s perhaps an odd idea to encourage drivers to test an unfamiliar car whilst trying to figure out the position of its indicator stalks, but we’ve seen worse ideas – I just wouldn’t fancy being a sales person accompanying such a test drive.
Another day passes and yet another car-based iPhone App is launched, this time from Toyota Sweden. Can a simple glass of water lower your fuel consumption by 10%? Yes, say Toyota.
Last month we asked the question, “Volvo’s S60 – Is It Naughty Enough?”, as we reviewed Volvo’s Naughty campaign used to launch the new S60 and V60 saloon and estate.
When examining the vast array of videos, microsites and social media content we concluded that there was simply too much – the average viewer neither has the time nor the interest to wade through 24 videos (now 26 including the recent V60 promotions) and such dilution of their focus can subsequently undermine sharing on social media channels as our brief analysis of the views and shares appears to prove.