Last week American singer songwriter Lana Del Rey performed her new track, ‘Burning Desire’, to an audience of VIP’s in the gardens of the 18th century Musée Rodin in Paris. It marked the beginning of a global programme to promote Jaguar’s new F-TYPE, the company’s first two-seater sports car since the iconic E-type was launched more than 50 years ago.
Without further ado, let’s get stuck in to the detail of the all-new F-TYPE. There will be three variants available at launch – F-TYPE, F-TYPE S and F-TYPE V8 S. Each is distinguished by the power output of its supercharged petrol engine with all engines featuring stop/start technology to maximise efficiency.
While we await tomorrow’s Livestream broadcast from the Paris Motor Show – at 7:00am British Summer Time (8:00 CET) if you’re interested, we thought you’d like to see a full hi-res gallery of Jaguar’s new F-TYPE in all its splendour.
You’ve got to hand it to Jaguar, despite last week’s leaked photo of the new F-TYPE, they’ve stuck resolutely to their launch schedule, releasing teaser videos (above) and reminding us that all will be revealed in Paris on Wednesday (26th).
It’s set to be one of the hottest cars of 2013, providing a direct challenge to Porsche’s 911 and Boxster. Now, after an image was leaked online, Jaguar has chosen to release the first official picture of the F-TYPE, showing three different specifications of its new compact roadster.
There are places and events which remain in the collective imaginary for eternity: La Tour Eiffel; the Northern Lights; il Colosseo; Cirque du Soleil; Rio de Janeiro’s Carnival; Wimbledon. Some are better known in certain circles, like motorsport and automotive shows: Goodwood Festival of Speed (UK); Villa d’Este (Italy); the Monterey weekend (California).
Forty-four millimetres doesn’t sound like a lot, but that’s how much wider the new 911 Carrera 4 models are than their two-wheel drive siblings.
During the last few months we’ve immersed ourselves in several of Volvo’s most dynamic new models, to learn about how the marque is positioned in 2012 and why you might chose to buy one rather than its more prolific German competitors.
For such a bespoke car where customers are allowed to specify virtually every detail, it seems a little trite to release a ‘special edition’ – after all you’re unlikely to see a car park full of Veyrons and need something ‘special’ to stand out from the crowd.
Those of us of a certain age will remember the way cars used to be advertised back in the 1970s. Some of the most memorable ones might be considered sexist or even misogynistic these days, but there were also some real gems, the kind of promo shot which made both the car and the model look good.
Jaguar’s newest model line, due to challenge Porsche’s 911 and Boxster, will be unveiled at next month’s Paris Motor Show on 27th September.
We’ve probably all used the saying, “Great Minds Think Alike”, at some point in our lives and the same impression of déjà vu can sometimes apply with advertising campaigns too. But I bet Hyundai are wishing they’d been a little more ambitious with their recent video for the Genesis Coupe.