The 2014 Chevrolet Corvette Stingray coupé will arrive in Europe later this autumn with a suggested retail price of just £61,495. That’s somewhat of…
Nissan has confirmed its US pricing of the GT-R Track Edition, and as expected it carries a slight premium over the standard model, despite…
Well it wasn’t quite the way it had been scripted but nevertheless, Rob Huff, wrote himself into motorsport history yesterday morning by clinching the World Touring Car Championship crown on a debris-strewn Macau circuit.
If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.
We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’
Up until now, if you wanted to buy your very own American muscle car here in the UK, then your choices were limited to one of the reputable import agents or handling the direct shipment yourself. Even the Boss 302 Mustang, that we ran on behalf of Ford Europe last year, doesn’t come with a UK price tag.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
The “Most Powerful Chevrolet Convertible Ever” is how the company describes its latest new model – a drop-top version of its headline-grabbing ZL1 coupé, which recently lapped the Nürburgring Nordschleife in 7:41.27 minutes.
Our 3rd competition of the year at Silverstone offers tickets to a superb action-packed ‘Top Gun’ weekend of BTCC and Air Display action.