Pepsi takes a ‘test drive’ to the max (w/VIDEO)
Mike, the Minivan driver, heads out for a test drive in a Chevy Camaro, with the salesman (Steve) offering him encouragement to put his…
Chevy
General Motors becomes the first car maker to integrate Apple’s Siri into its cars
On the eve of the Los Angeles International Auto Show, Chevrolet has announced that its Spark and Sonic models will feature Apple’s intelligent assistant from 2013, taking on some of the typical hands-free functions offered by the native systems on premium brand cars.
Adwatch: Is your range too small? Chevy’s Volt could ease your anxiety..
If you inadvertently search the terms ‘size anxiety’ on Google, you’ll find a host of topics offering support for those people concerned by whether they measure up against expectations. So perhaps it’s not surprising to see such concerns extend beyond size, to how long it will last.
We’re talking about ‘Range anxiety’ – The fear that a vehicle has insufficient range to reach its destination and would thus strand the vehicle’s occupants.’
Chevy Camaro comes to the UK
Up until now, if you wanted to buy your very own American muscle car here in the UK, then your choices were limited to one of the reputable import agents or handling the direct shipment yourself. Even the Boss 302 Mustang, that we ran on behalf of Ford Europe last year, doesn’t come with a UK price tag.
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
Super Bowl XLVI Automotive Ads – The Post-game Reckoning
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
Super Bowl Automotive Scorecard: Part 2
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
Updated: Super Bowl XLVI – The Greatest Automotive Ad Game on Earth..
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
The Joy of Marketing – 23 ads that use sex to sell cars [VIDEOS]
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
COMPETITION: Win tickets to see the British Touring Cars at Silverstone (21-22 August)
Our 3rd competition of the year at Silverstone offers tickets to a superb action-packed ‘Top Gun’ weekend of BTCC and Air Display action.
Manufacturer-backed Chevy Cruze enters the BTCC with Jason Plato
Chevrolet’s race winning Cruze enters this season’s BTCC in the hands of Jason Plato.
Build your own Camaro
Chevrolet launches ‘Configurator’ for new Camaro and although it won’t be available in the UK, we’d like you to show us what you’d go for by posting your Configured Camaros in the comment section.