Now this is what I’d like to see coming out of the Lotus Customisation Programme, alas the Evora Enduro GT is a product of Lotus Motorsport and intended for endurance racing.
If you’ve read any of my recent articles then you’ll know that I’m full of admiration for Lotus’ out-of-the-box mindset to reinvent their brand and widen its appeal to new audiences.
The legendary Team Lotus name has returned to Formula One™ for the 2011 season with its new chassis, the TL128. It’s been a long while in the making and we’re told it’s very different from last year’s car, the TL127. “With last year’s car and especially the ¬first half of the season it was just an exercise in survival, whereas from the middle of last year it was about building the team up – that’s when we started working on this car.”, says Mike Gascoyne, Chief Technical Officer.
This is steadily becoming the biggest motorsport pis**ng contest of recent times and clearly goes well beyond the bounds of gentlemanly competition… Welcome to Round 3 of the Lotus-vs-Lotus spat.
We were already aware that Group Lotus were in discussions with Genii Capital – majority shareholders in the Renault F1 team – about bringing a tie-up for 2011. The announcement was due at the final grand prix in Abu Dhabi, but there’s been much lobbying and negotiation in the background prior to this morning’s announcement.
The FIA’s official entry list for the 2011 Formula One championship was revealed this afternoon, with the most significant news being that the FIA has accepted the change of name of Tony Fernandes’ 1 Malaysia Racing Team from Lotus Racing to Team Lotus.
We seem to be writing a lot about Lotus this year, but then they’ve been making the headlines – usually for all the right reasons. Up until recently we were praising Lotus for the incredible albeit pricey Evora, their collaboration with 1 Malaysia Racing Team in F1 (licensed under the name ‘Lotus Racing’) and then the nostalgic return of the Lotus-brand to Indy Car Racing, run by KV Racing and driven by ex-F1 pilot Takuma Sato. 2010 looked like being a pretty good year for Lotus fans.
And then it all went horribly wrong.
Lotus aims for success in Indy Cars this Sunday at Long Beach.
Lotus is back in IndyCar racing, partnering with Cosworth and established competitors KV Racing Technology.
The F1 teams are back testing at Jerez and Lotus F1 Racing are first to file their report.
The green and yellow livery is back! Lotus launches its T127 F1 contender.
What does Jarno need to do to in order to ‘finally’ drive Lotus’ F1 contender?
Ex-McLaren driver Heikki Kovalainen visits Lotus HQ to eye up his new company car.