Monaco preview: When Nico met Mika

Mercedes-Benz are notorious for their somewhat awkward product placements featuring Nico Rosberg, Michael Schumacher and Mika Häkkinen, but sometimes they work – such as in the excellent ‘Sunday Driver’ commercial from Christmas 2010.

Adwatch: Gadget Master and Slick say ‘Can you do this..?’

Toyota Yaris – not the easiest car to promote in a market crowded with standout superminis. Mainstream stalwarts include the Ford Fiesta, Vauxhall Corsa and Volkswagen Polo, whilst even entry-level versions of the Volkswagen Beetle or BMW MINI might feature on the same shopping list as Toyota’s sensible hatchback.