MINI will reveal an updated Countryman at this week’s New York Auto Show with an improved range of EU6 compliant engines and reduced CO2…
Last week we drove MINI’s Paceman and Countryman, travelling along some familiar roads and trying to decide which (if any) we would buy. In…
Forty-three years ago, American astronaut Neil Armstrong became the first man to walk on the Moon. As he put his first foot on the ground, he made the historic declaration, “That’s one small step for man, one giant leap for mankind”.
I was reminded of this small piece of history, by the memorial service held to mark the passing of Armstrong in Washington DC, yesterday. But I was also prompted by MINI’s launch of its new Paceman.
Last year’s Paceman Concept, shown at the at the 2011 Detroit Auto Show, was well received by the motoring press and public alike, so much so that BMW signed it off for a late-2012 production slot and deliveries in early 2013.
The one remaining question was , “what would it be called?”
MINI’s four-door Countryman becomes the sixth member of the range to join the JCW family, and the first to combine the extra fizz with MINI’s ALL4 all-wheel drive system.
With MINI’s Countryman and new Coupe models gaining most of the attention in 2011, it’s clearly time to shine the special edition limelight on those old stagers in the range – the MINI Hatch and MINI Convertible.
Back in 2002 the creative team at Crispin Porter + Bogusky felt people were ready to move away from SUVs, so they pitched the idea to MINI and won the campaign to relaunch the iconic brand in the USA using a series of print promotions, outdoor events and marketing stunts.
Just as we are beginning to come to terms with the un-mini-like 4-door MINI Countryman, along comes another new MINI to challenge our perceptions of the brand.
MINI describe the Paceman Concept as the first Sports Activity Coupé in the small premium segment and that it reinforces the MINI brand’s unconventional creativity.
MINI Stockholm has launched a new location-based mobile game to promote the MINI Countryman. Players home in on a virtual MINI on their iPhones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. You can watch a video explaining the rules of the game below.
Hot on the heels of Sebastien Loeb’s 2011 DS3 WRC challenger, new boys MINI and the experienced team of Ford/M-Sport released their 2011 WRC…
I recently had the opportunity to poke around the new Mini Countryman and, my word, what a ridiculous car. For starters it’s a fat old hector, not just for a Mini, but for any quasi-4×4. And secondly, this particular example cost over £30,000 which will get you a nice 997 Carrera S with not many miles on the clock. I have to ask, who would buy one?
MINI will launch its latest and largest model, the MINI Countryman, to the UK market on September 18 2010.