Land Rover Defender XTech Special Edition goes on sale at £27,995

Land Rover has finally conceded to customer demand and built a Defender without all those fluffy soft-roader comforts of the standard version – they’ve called it the ‘XTech’ – think of it like an Audi S-Line, or Volvo R Design – more street (or forest) cred, but essentially the same as a standard version.

IOTD: Land Rover DC100 owns the wilderness.. (w/DOWNLOAD)

Today’s Image Of The Day is a personal one for me – I’m well aware that for many Land Rover enthusiasts, September 2011 represents the month when the spirit of their beloved Defender was put to the sword – the DC100 Concept was unveiled with the promise that by 2015 something very close to it would become the new Land Rover Defender.

Land Rover teases with its All-New Defender Concept

For those of us open to change, the DC100 is a pure tease – we want it NOW, Land Rover should cancel those design clinics and start producing it immediately, but this is a Defender Concept and Land Rover didn’t get to where they are now by ignoring the preferences of their most loyal customers.

Land Rover announces the Defender X-Tech

As the current iteration of Land Rover’s venerable Defender reaches its twilight years, the Gaydon manufacturer launches the X-Tech Edition to show that there’s still plenty of life left in the old stager. The Defender X-Tech offers raw and edgy style, with the class-leading all-terrain capability you would expect of this motoring icon.

The analogue brand in a digital age

In an age when we’ve become obsessed by gadgets, where car adverts compete for budget with the very best Hollywood trailers and marketing campaigns try to seize our attention with high-impact messages, it’s such a pleasant relief to find Land Rover quietly and calmly calling a spade a spade.