digital edition

BMW launches London 2012 iMagazine featuring the stars of TeamGB

A special edition of BMW’s iMagazine App has been launched, focusing on the London 2012 Olympic and Paralympic Games. The first issue of the free magazine looks at 3 of the leading athletes (Rebecca Adlington, Tim Brabants and David Weir) asking them about their ultimate performance and what moments make the difference in the heat of competition.

Lotus launches…. a Magazine

On the face of it there’s nothing ultimately newsworthy about a car maker producing a magazine, most brands already do so – they’re usually slick, stylish and ideal coffee-table material. Most don’t charge for it though, because they’re normally produced as customer magazines, but Lotus have followed a different path.