elite

Lotus woos the Hollywood-set

You have to admire the ambition of Dany Bahar and his team at Lotus, despite doubts over the scale and achievability of their New Era strategy, they’ve certainly raised the brand’s profile during the two months since their Paris Motorshow bombshell.

Turning the small Norfolk car maker into a worthy Aston Martin, Ferrari and Porsche rival is on a par with Red Bull winning the F1 World Championship – an unlikely ambition and yet we’ve just witnessed the Austrian drinks company achieving just that.

Lotus set to unveil Metamorphosis

With all the shenanigans surrounding the recent Paris Motor Show, you’d be forgiven for thinking that Metamorphosis is yet another new Lotus model ready the join the Esprit, Elan, Elite, Elise and Eterne. Fear not, for Metamorphosis is in fact a unique collaboration between Lotus and the award winning French artist Gérard Rancinan – due to be revealed on Friday (12th November) at an exclusive VIP event in Los Angeles.

PARIS: Lotus reinvents itself for a new type of customer

Lotus surprised attendees at the Paris show today by unveiling not one, but five new models, rather overshadowing the Lotus Evora S and Evora Auto which also made their debut at the show. Four out of the five cars are completely new models (Elite, Elan, Esprit and Eterne) whilst Lotus also displayed a redesigned Elise, due to reach production in 2015. By then the Lotus Brand will be unrecognisable from today, with prices substantially higher and very different customer profile.

Introducing the New Lotus Elite

Ten days ahead of the official unveil at the Paris Motor Show, Lotus have unveiled the next step in their journey. The Elite promises to redefine a “modern classic”.