Land Rover has chosen an aggressive pricing strategy for the new Range Rover Evoque, starting the range below the all-important £30,000 threshold. To put that in perspective, BMW’s X3 now starts from £31,135, with the smaller X1 beginning at £24,265, so with an entry-level Evoque available from £27,955 the choice available to customers has never been better.
Luxury and prestige is the name of the game this month. Road staff snapper, Neil Denham flies down to the French Riviera, to test drive a £90,000 Audi A8 4.2-litre V8, and luxuriate in a five-star hotel, owned by Bernie Ecclestone. Nice work, if you can get it!
The US rock band OK Go – whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube and whose most recent video This Too Shall Pass has received 17 million hits on YouTube – is using the latest GPS technology to take fans on a unique musical journey through LA.
The group will carry instruments and amplifiers through the streets of their home city and ask music lovers to log on and follow them via Facebook and twitter as they walk and play.
Earlier today Land Rover released pictures of the 5-Door version of the all-new Range Rover Evoque, which makes its global public debut at the 2010 Los Angeles Auto Show next week (November 17, 2010).
Measuring 30mm taller than the coupé model, the 5-Door Range Rover Evoque adds further space and versatility. Rear seat passengers benefit from over 50mm more shoulder room, along with better headroom. The key lines remain intact – the dramatic rising beltline, muscular shoulder running the length of the car, and the distinctive taper to the floating roofline – but with a slightly higher rear roof, in all other respects it remains identical to the 3-door coupe which means it stays true to the spirit of the LRX concept design.
When I first heard of Land Rover’s new social media campaign for the Range Rover Evoque, I was in two minds. On the face of it, this is a campaign that ticks all the boxes, but then perhaps it’s also biting off more than it can chew…
Here we go then ladies and gentlemen, Paris is up and running. This morning Land Rover’s top man Phil Popham confirmed at the Paris…
In the run up to this week’s Paris Motor Show, Range Rover has today unveiled four pop-up temporary street installations at key Parisian landmarks. The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque and the city of Paris.
Okay you’re proably thinking I should cut down on my coffee consumption, but there’s a reason why we’re saying ‘Hello’ this morning to the Range Rover Evoque, but more of that later.
The all-new Range Rover Evoque will make its global public debut at the 2010 Paris Motor Show on the 30th September 2010.
The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in…