F-Type

Jaguar kicks off promotional activities for the F-TYPE (w/VIDEOS)

Last week American singer songwriter Lana Del Rey performed her new track, ‘Burning Desire’, to an audience of VIP’s in the gardens of the 18th century Musée Rodin in Paris. It marked the beginning of a global programme to promote Jaguar’s new F-TYPE, the company’s first two-seater sports car since the iconic E-type was launched more than 50 years ago.

Livestream: Jaguar Land Rover at the Paris Motor Show

Adrian Hallmark, Global Brand Director of Jaguar, will be performing his own ode to the new F-TYPE at a press conference tomorrow morning – from 07:00-07:15 BST (08:00-08:15 CEST/ local time), however his rendition will be in the form of a slide-show rather than the musical performance provided by Miss Del Rey.

Picture Gallery: Jaguar’s F-TYPE in full

While we await tomorrow’s Livestream broadcast from the Paris Motor Show – at 7:00am British Summer Time (8:00 CET) if you’re interested, we thought you’d like to see a full hi-res gallery of Jaguar’s new F-TYPE in all its splendour.