You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of efficiency and impressive design.
BMW has announced pricing and details of its new 3 Series saloon, ahead of the model’s official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12 million 3 Series and the sixth-generation 3er is set to continue the success of its predecessors.
The 6th generation of BMW’s most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand’s Facebook page.
BMW’s New 3 Series is due to go on sale towards the end of this year, so these will surely be amongst the final spy shots before the production car is exposed. As we’ve seen from previous pictures the F30 3 Series looks almost like a scaled-down 5 Series – a sensible looking saloon.