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The Twelve Most Valuable Automotive Brands of 2012

Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.

But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.

A Layperson’s Guide to the Formula One and Tata Communications deal

Last week Tata Communications announced a multi-year technology service and marketing agreement with Formula One Management (FOM), which will include web hosting and content delivery of Formula1.com, provision of Formula One’s private network and connectivity to all 20 Formula 1 race locations across the world supported by secure MPLS connectivity.

Interview: Mike Gascoyne introduces the Caterham F1 CT01

This morning Caterham F1 published an interview with Technical Director, Mike Gascoyne, in which he explains the design and engineering of the new 2012 CT01 and the team’s target for the season ahead. Caterham F1 will be launching a new website next month, in the meantime you can keep track of their preparations via their Facebook page.

Launch campaign for BMW’s new 3 Series focuses on sporting passion

You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of efficiency and impressive design.

BMW reveals the New 3 Series (w/Images and Video)

BMW has announced pricing and details of its new 3 Series saloon, ahead of the model’s official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12 million 3 Series and the sixth-generation 3er is set to continue the success of its predecessors.