To celebrate its growing Facebook audience, Porsche has unveiled a special 911 Carrera 4S that was created based on the votes curated from its…
Over on Bugatti’s Facebook page the stage is being set for the launch of something new, but is it yet another Veyron or something…
To celebrate Ferrari’s 10 millionth Facebook fan, the brand has chosen to follow McLaren’s lead with an animated cartoon featuring Chairman and President Luca Montezemolo together with drivers Felipe Massa and Fernando Alonso.
Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.
But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.
It makes you proud to be British doesn’t it? Caterham, that quiet little corner of Surrey, England. Home of the most proudly independent car company by the same name. Now playing in the big league of motorsport, Formula 1.
Last week Tata Communications announced a multi-year technology service and marketing agreement with Formula One Management (FOM), which will include web hosting and content delivery of Formula1.com, provision of Formula One’s private network and connectivity to all 20 Formula 1 race locations across the world supported by secure MPLS connectivity.
This morning Caterham F1 published an interview with Technical Director, Mike Gascoyne, in which he explains the design and engineering of the new 2012 CT01 and the team’s target for the season ahead. Caterham F1 will be launching a new website next month, in the meantime you can keep track of their preparations via their Facebook page.
You can gain a sense for how BMW has chosen to position the new 3 Series, by the new marketing campaign which was kicked off today. The launch campaign for the new 3 Series developed by creative agency Interone, Munich, underlines the sporty and dynamic character of the vehicle, coupled with high levels of efficiency and impressive design.
BMW has announced pricing and details of its new 3 Series saloon, ahead of the model’s official unveiling at 3PM (BST) today. Since 1975 BMW has sold more than 12 million 3 Series and the sixth-generation 3er is set to continue the success of its predecessors.
The 6th generation of BMW’s most popular model will premiere this Friday (14th October) and you can watch it live by tuning into the broadcast on the brand’s Facebook page.
In the seven months since Infiniti announced their marketing partnership with Formula One World Champions, Red Bull Racing, I’ve been impressed with how visible the Infiniti brand has become in Europe.
News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?