Fiat

Travel: Museo Casa Enzo Ferrari opens its doors in Modena

There’s a great new addition to the list of ’20-places-to-visit-before-you-die’, following the opening earlier this week of Museo Casa Enzo Ferrari in Modena, Italy.

Designed by the late Jan Kaplický and architected by Andrea Morgante’s Shiro Studio, the new EUR14.2m museum is built on the site of Enzo Ferrari’s birthplace, making use of the former nineteenth century house and workshop of Ferrari’s father, with the addition of a new glass-fronted structure that curves around it.

FIAT’s 500 Abarth – now with Tiger Blood..

Fiat’s advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.

PERSPECTIVE: What’s in a Name?

“When you talk, you sound like Super Mario on our Nintendo game,” my children tease.

“Do I?” “Yes. It’s funny.”

Doesn’t the Italian language and/or the Italian accent sound… unusual, to the Brits? Exotic, perhaps? Sexy, even?

Citroen’s DS3 becomes a music video hit with Pixie Lott

The 19-year old multi-award-winning singer-songwriter, Pixie Lott, has teamed up with Citroën in the music video of her latest hit, Broken Arrow. Released earlier this week, the video follows Pixie in a free-fall of romantic scenes, both past and present, encountering lost loves and new relationships.

Spare a thought for the ‘uncool’ car makers

Aston Martin were today announced as the coolest brand in the UK, outdoing Apple’s iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 ‘style-experts’, before 2,100 members of the public provided their ratings.