Since the Fiat 500 was launched in 2007, on the 50th anniversary of the original, the Italian brand has gone from strength to strength….
Comedian W.C. Fields famously coined the saying, “Never work with animals or children”, but it seems the opposite is true for advertising. Seven of the Top Ten Automotive Ads of all time feature either kids, animals or both.
There’s a great new addition to the list of ’20-places-to-visit-before-you-die’, following the opening earlier this week of Museo Casa Enzo Ferrari in Modena, Italy.
Designed by the late Jan Kaplický and architected by Andrea Morgante’s Shiro Studio, the new EUR14.2m museum is built on the site of Enzo Ferrari’s birthplace, making use of the former nineteenth century house and workshop of Ferrari’s father, with the addition of a new glass-fronted structure that curves around it.
Fiat’s advertising campaign for the US market has been such a refreshing change from the way the Fiat brand is marketed in Europe. Over here we are conditioned to think of Fiat as a middle-tier car maker; cheap, characterful, but not necessarily something to shout about.
“When you talk, you sound like Super Mario on our Nintendo game,” my children tease.
“Do I?” “Yes. It’s funny.”
Doesn’t the Italian language and/or the Italian accent sound… unusual, to the Brits? Exotic, perhaps? Sexy, even?
The 19-year old multi-award-winning singer-songwriter, Pixie Lott, has teamed up with Citroën in the music video of her latest hit, Broken Arrow. Released earlier this week, the video follows Pixie in a free-fall of romantic scenes, both past and present, encountering lost loves and new relationships.
Aston Martin were today announced as the coolest brand in the UK, outdoing Apple’s iPhone which held the top spot last year. The index was drawn up from a potential list of more than 10,000 brands which are whittled down and rated by a panel of 35 ‘style-experts’, before 2,100 members of the public provided their ratings.
We review the first of several Faithless and Fiat collaborations as the Punto Evo stars in the group’s new music video.
Faithless, Dido and Fiat combine for TV ad – their new song Feelin’ Good to debut at 9pm during Channel 4’s Big Brother adverts.
Fiat presents another limited edition 500 with the BlackJack
Abarth serves up a brace of pocket rockets – the 500C & Punto EVO
Show your face globally on the FIAT 500 via their new mosaic car.