Promotional videos nearly always end up looking awkward, with their stilted dialogue, unfeasible storylines and the kind of acting by sportsmen that make it obvious why a career on Vaudeville will never be in their future.
In the run-up to this weekend’s British Grand Prix at Silverstone, F1 drivers Heikki Kovalainen and Vitaly Petrov got together with QPR football players Djibril Cisse and Clint Hill for a bit of penalty practice using the rear-end of a Caterham 7.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
Tomorrow evening on Sky Sports 2 you can watch a documentary starring one of the world’s greatest footballers, Cristiano Ronaldo, showing what makes him one of the most talented sportsmen of his generation.
It was whilst watching Dragon’s Den on BBC TV the other evening that I started to wonder about the physical input (time, management, direction) given to those who successfully pitched their ideas. The financial element is, of course, clearly stated but as most of us know, any venture that is struggling to capitalise on its potential needs more than just hard cash and “association”. This was absolutely the case with the fancy dress business which was eventually taken-on by Duncan Bannatyne.