ford

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

The Accidental Hero – An interview with Ken Block

This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

Ford reveals the stunning Evos (w/VIDEOS)

This is the Ford Evos, a new design concept that bears a striking resemblance to a futuristic Mustang, or Capri, or.. who cares, let’s just hope they build it.

Ford describe it as “..the ultimate expression of Ford’s design and technology vision..” and that “..the Evos Concept introduces a new design direction for Ford..”

The Speed of Sound (Ford Mustang Boss 302 Laguna Seca) – w/AUDIO

The challenge whenever we test a car is to convey just how it feels behind the wheel. The tools at our disposal are words, pictures, video and sound, but I’ve always believed that you can’t beat the sound of an engine at full-chat.

The Ford Mustang Boss 302 is all about the engine – NOT a muscle car engine as you might expect, but instead one of the finest normally aspirated V8s on the market today.

Boss 302 Mustang joins Ford’s Centenary tour

Last week 10 Ford vehicles spanning the 100-year history of Ford in Britain assembled at Tower Bridge in London to mark the beginning of the Ford Centenary Tour. The tour visits 20 UK locations in 31 days and we’ll be joining it in Inverness tomorrow. In the most un-British of Ford’s – the Mustang Boss 302 Laguna Seca.