It’s the mark of a great driving video that even when frozen still – in a photograph – you can still soak in the unique experience of Ken Block at maximum attack on the streets of San Francisco. Gymkhana FIVE: Ultimate Urban Playground has already made an impact just days after it was released earlier this week.
It’s here, the fifth episode in the web’s most successful social video series and for the first time Gymkhana is let loose on the city streets of San Francisco, home of the iconic Steve McQueen car chase film, Bullit.
Young people today don’t know what they’re missing. When I were a lad (well perhaps a bit older than a lad) we watched 500bhp Ford Sierra Cosworth’s battle it out with E30 M3s and even the occasional R32 Nissan GT-R. That was touring car racing.
If you read my interview with Ken Block a few months ago – The Accidental Hero, then you’ll already know about Ken’s prodigious talent as a graphic designer, photographer and marketer.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
A Ford Focus? In The Sweeney? Nah, leave it aht! Really? Too right Tinkerbell. I could go on, after all the rhyming slang from the original 1970s TV series is legendary.
Ford have chosen Frankfurt as the venue to showcase its forthcoming ST performance models, with the surprise reveal of an exciting new Fiesta ST Concept alongside the production debut of the all-new Focus ST.
This is the Ford Evos, a new design concept that bears a striking resemblance to a futuristic Mustang, or Capri, or.. who cares, let’s just hope they build it.
Ford describe it as “..the ultimate expression of Ford’s design and technology vision..” and that “..the Evos Concept introduces a new design direction for Ford..”
The challenge whenever we test a car is to convey just how it feels behind the wheel. The tools at our disposal are words, pictures, video and sound, but I’ve always believed that you can’t beat the sound of an engine at full-chat.
The Ford Mustang Boss 302 is all about the engine – NOT a muscle car engine as you might expect, but instead one of the finest normally aspirated V8s on the market today.
Last week 10 Ford vehicles spanning the 100-year history of Ford in Britain assembled at Tower Bridge in London to mark the beginning of the Ford Centenary Tour. The tour visits 20 UK locations in 31 days and we’ll be joining it in Inverness tomorrow. In the most un-British of Ford’s – the Mustang Boss 302 Laguna Seca.
To mark the centenary celebrations of Ford of Britain in 2011 the company has been delving into its photo archives and publishing a treasure…