Ford and GM will jointly develop a new range of nine and 10-speed automatic transmissions for their cars, crossovers, SUVs and trucks. The new…
Administrators of the bankrupt Swedish car maker, Saab Automobile AB, will confirm this morning that a buyer has been found for the company after it closed its doors in November last year.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
GM finally admit defeat in selling Saab as a going concern.
Last hope for the ailing Swedish carmaker may now lead to it being closed down by GM.
GM cites “improving economic conditions” behind it’s decision to scrap plans to sell Vauxhall/Opel.
Recently Chris suggested that Mercedes effectively ended the horsepower race when it released details of its SL65 AMG Black Series. With 670bhp it does…