News which arose this weekend that McLaren had been given a seat on the board of the sport’s holding company alongside Ferrari and Red Bull, came amidst pre-float preparations as Formula One gets ready for a listing on the Singapore stock exchange this summer.
We can argue over the semantics of the latest twist in the fate of Lotus in Formula One, but it can no longer be said that Kimi Raikkonen and Romain Grosjean are driving for Lotus.
Double world champion and Lotus Brand Ambassador Emerson Fittipaldi was interviewed by Group Lotus following last weekend’s Malaysian GP. In the interview he shares his thoughts on Kimi Raikkonen’s return to Formula One, and takes a look at the performances of Romain Grosjean, Michael Schumacher and Sergio Perez.
The long term value of Formula One is at risk from several key factors. A successor to Bernie Ecclestone, F1’s 81-year old CEO, is as yet unclear, and the long-term viability of F1 as a business needs protecting, both from the breakaway of internal factions and the threat of an external takeover.
With Bruno Senna now out of reach at Williams F1, new boy Kimi Raikkonen has been roped in to sell a few cars for CEO Dany Bahar.
Caterham F1 Team has announced this morning that Vitaly Petrov has joined the team as race driver, replacing Jarno Trulli with immediate effect.
Yesterday, Lotus Renault GP confirmed Romain Grosjean as its 2nd driver for 2012 alongside Kimi Raikkonen, displacing the team’s 2011 drivers Bruno Senna and Vitaly Petrov.
In a statement shortly after, team boss Eric Boullier confirmed Petrov’s contract had been terminated and that he would not be in line for the team’s test and reserve driver role (presumably linked to his recent outbursts against the team).
In an interview distributed by the company this afternoon, Ex-F1 driver and Lotus ambassador, Jean Alesi, shares his views on Kimi Raikkonen’s return to Forumla One driving for Lotus Renault GP.
It’s hard not to feel sorry for Lotus Renault GP’s long list of talented drivers, all carefully positioning themselves for the two available race seats in 2012 – then along comes the IceMan, performs the undercut and takes the chequered flag, before any of them has time to pick up the phone to team-boss Monsieur Boullier and cry “Foul!”
The press release begins, “Lotus Renault GP is pleased to announce that Kimi Räikkönen will race for the team next season.”, but we’re pretty sure than sentiment doesn’t extend to existing drivers Vitaly Petrov and Bruno Senna, nor test and reserve driver Romain Grosjean.
The dust might have settled on the Buddh International Circuit but the celebrations of the inaugural Indian Grand Prix will doubtless have lasted long into the night. Before arriving in New Dehli, many in F1 had raised doubts as to whether the country and its new race track would be ready for a spectacle of this caliber.
On the eve of the inaugural Indian Grand Prix at the Buddh International Circuit, New Delhi, news reaches us of a second project, this time for a Grand Prix standard racing circuit in Mumbai – approximately 1,400 km south west of the nation’s capital.
Last week I wrote about the effectiveness of online display advertising – in “To Infiniti and beyond” – where I also touched upon the significance of content marketing as a tool for brands trying to engage with users online.