gymkhana

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?

The Accidental Hero – An interview with Ken Block

This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.

Gymkhana FOUR coming next week (w/ New Video)

You may not be a fan of Ken Block’s Gymkhana videos, but there’s no doubting their popularity, with Gymkhana 3 having now clocked up more than 36 million views on YouTube and becoming the most watched automotive video of all time. Well Gymkhana FOUR completed filming last week and will be hitting the interweb next Tuesday 16th August.

MINI does Gymkhana too..

The celebrations continued well into the evening yesterday, as guests of MINI’s WRC Team launch were treated to an exuberant display of hooning by factory drivers Kris Meeke and Dani Sordo.

Ken Block Gymkhana – Bonus Video

“Check this out – some bonus footage of Ken Block’s Gymkhana video showing some of the errors and damage behind the final version – Ken admits that it took several takes to film the video, but challenges anyone watching to do better…” – LelrA