We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
You may not be a fan of Ken Block’s Gymkhana videos, but there’s no doubting their popularity, with Gymkhana 3 having now clocked up more than 36 million views on YouTube and becoming the most watched automotive video of all time. Well Gymkhana FOUR completed filming last week and will be hitting the interweb next Tuesday 16th August.
The celebrations continued well into the evening yesterday, as guests of MINI’s WRC Team launch were treated to an exuberant display of hooning by factory drivers Kris Meeke and Dani Sordo.
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed.
This week containing an EXCLUSIVE interview with new WRC driver and internet sensation, Ken Block, an M-Power special featuring BMW’s E46 M3 CSL and E92 M3 Edition, plus a road test of the Quattro-tastic Audi TT RS. Enjoy!
You don’t have to be on acid to watch this, but it helps..
“Check this out – some bonus footage of Ken Block’s Gymkhana video showing some of the errors and damage behind the final version – Ken admits that it took several takes to film the video, but challenges anyone watching to do better…” – LelrA
“I´ve seen this a while back and its just amazing the control this guy has with his Subaru.” – LeIrA