MINI has thrown its newest offspring into the toughest endurance race in the world, giving it a baptism of fire which should prove its sporting credentials. MINI used its experience gained over many years of MINI Challenge sprint racing, in the development of its new racing car for this unique event and this will be the first time the new MINI Coupe has been seen in public. No pressure then..
After the partial reveal of the all-new MINI Coupé several weeks ago, the Oxfordshire-based brand have finally lifted the covers on the 5th member of its family, accompanied by the fanfare of a new digital and print campaign called, “Another Day. Another Adventure”.
MINI have taken the unusual step this morning of pre-launching its new Coupe in partially disguised form. Due to be available in Autumn 2011, the Coupe (and forthcoming Convertible) expand the MINI range to 6 models.