MINI have been filming the launch campaign for their third-generation car, in the streets of downtown Los Angeles, which will feature a very special…
The American press have become quite animated over Jaguar Land Rover’s British Invasion of this week’s LA Auto Show. The car maker’s launch ceremony at Paramount Studios in Hollywood marked the US debut of Jaguar’s F-TYPE and all-new Range Rover, plus the world premiere of Jaguar’s 542bhp XFR-S.
The Jaguar Land Rover webcast from this year’s Los Angeles Auto Show will be worth tuning in for one reason and one reason only – the new XFR-S. It’s loud, proud and impossible to miss in its bright French Racing Blue paintwork.
Chrysler’s Super Bowl ad became notorious for all the wrong reasons, after it was pulled by YouTube in a move that raised fresh questions over the video sharing platform’s content management controls.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
After making its debut at the Geneva Motor Show 2011, Jaguar has taken the top off its most powerful model just in time for summer.. Well, perhaps not here in the UK, but rather than let rain, snow and freezing-fog stop play, Jaguar has chosen to launch its new XKR-S Convertible in sunny Los Angeles during this week’s Auto Show.
The BMW brand has been synonymous with films ever since the groundbreaking ‘The Hire’ film series of 2001 and 2002, which ignored convention and created the phenomenon now known as online films. Eight short films by critically acclaimed Hollywood directors, were viewed by more than 100 million people and set a benchmark that remains just as untouchable almost a decade later.
Like me you may already be aware of the new action thriller “Unknown Identity” featuring actors Liam Neeson and Diane Kruger, but it’s not just the Hollywood elite that will grab your attention – Mercedes-Benz are out in force with no fewer than 6 different cars featured in the movie.
Who can resist peeking at the cover story for the all-new Lotus Magazine as the team seek to recreate the smouldering tension of the movie, “Basic Instinct”, complete with a prototype 2013 edition of the Lotus Elise.
After making its world debut at the Paris motor show, and becoming the star attraction at the Los Angeles motor show, the C-X75 is now turning heads in Knightsbridge as Londoners, tourists and even the odd celebrity stop to gaze at it through the window of the Jaguar Boutique.
After more than a decade of Elise-based production it’s easy to forget that Lotus was once known as a supercar maker, rather than purveyors of light-weight track-ready sports cars. Whilst many of us hold reservations about Lotus’ New Era strategy, one point that cannot be argued against is that they needed a change of strategy.
No spotlights. No evocative music. No video walls playing carefully crafted videos. Unlike its world premiere on the stage at the Paris Motor Show, the first time Jaguar’s celebratory (75 years of heritage) and celebrated C-X75 set foot on the open road was a more gritty and real experience.
It might be Hollywood, but its edgy North Hollywood, not the Walk of Fame or the Sunset Strip, where Tinseltown’s favourite petrolhead Jay Leno became the first person outside Jaguar to drive the C-X75 on a public highway.