honda

Honda’s next Civic Type R aims for Renault’s Megane RS Nürburgring lap record

Honda has some lofty ambitions for its next Civic Type R. Having remained a mostly sub-200bhp hatchback since it arrived on these shores back in 2001, the Type R is ready to rise above its humble origins and shoot for class honours.

In a tweet this morning, Honda UK announced a new Type R was on its way and “..it’s going to be fast!”

Cadillac claims highest-ever audience reach during Super Bowl XLVI, but what does this mean?

This news almost had me choking on my Cornflakes this morning. Having churned through our own Super Bowl audience data during the past few days, admittedly with a focus on online behaviour, we had a pretty good idea which automotive campaigns had really ‘resonated’ with the viewing audience. So when Cadillac claimed it was fairest of them all, we had to take a closer look.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?

Honda NSX Concept arrives in Geneva next month

After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura’s Super Bowl ad, Honda’s NSX (concept) will make its European premiere at the Geneva Motor Show in March.