In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
The latest campaign by Honda Spain got me thinking about other examples of Automotive Parkour – the art of entering a car with speed and efficiency. Ideally without breaking anything.
As tributes continue to flood in for British driver Dan Wheldon, I suspect many of you are only now learning what a great ambassador he was for the sport. I never met Dan, but like many enthusiasts I enjoyed watching his rise to fame in IndyCar racing and the irrepressible spirit he showed when he sniffed the opportunity of a race win.
The new Honda Civic will be launched tomorrow at the 2011 Frankfurt Motor Show (IAA), but Honda has released the first exclusive photos of the new Civic this evening.
Honda’s Civic 237 bhp Type R MUGEN first emerged on the scene in 2010 – a hand-built, motorsport-derived hot hatch, with a 20-strong limited edition production run. But despite the appeal of its unique specification, only 16 cars were sold.
With the 9th generation Civic soon to be revealed at Frankfurt, Northampton-based MUGEN Euro have worked their magic again, producing a final version of the MUGEN Type R with even more power and torque.
Honda have provided us with a quick glimpse of the New European Civic, prior to its launch at the Frankfurt motor show next month.
The image shows the New Civic’s rear-end with its combination lighting that also works as an aerodynamic spoiler, managing air flow over the top and sides of the car. It looks to be something of an evolutionary change from the 8th generation Civic, which shocked us back in 2006 with its radical new profile and even more radical interior design.
Honda Racing Team has produced four short documentary films on its participation in the 2011 Dunlop MSA British Touring Car Championship. Each film will focus on what drives the Honda Racing Team to achieve success in one of Britain’s biggest and most exciting race series. The first documentary, produced by leading short film label, Future Shorts, will be released in late August, ahead of Rounds 19-21 of the BTCC at Knockhill.
The announcement from Honda says, “Repsol Honda MotoGP riders Dani Pedrosa, Andrea Dovizioso and Casey Stoner have shown their support for the new sporty Honda CR-Z by displaying the logo on their racing leathers”, however you can just imagine the conversation between Honda’s PR rep and ex-MotoGP world champion Casey Stoner.
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
Road Magazine starts 2011 with a track and race theme… following the UK’s catalyst to the motoring industry, Autosport International at the NEC in Brum. We’ve got two of the most exciting cars from the show in full detail…to drool over, and they are both British.
Time for a bit of pre-Christmas trivia to brighten up the holiday season. From time-to-time certain news items land in our inbox that make us sit up and take notice; Jaguar’s wonderful C-X75 for example was the star of the Paris Auto Salon, whilst Porsche made every car enthusiast believe in the future with its Concept 918 Spyder.
End of the European road for Honda Civic Type R – Honda to stop selling the car by the end of 2010.