How many importers would take the time and trouble to shoot a film about one of the cars they sell? Not many, but that’s…
The McLaren P1, revealed this evening, is set to become a yardstick by which all other hypercars are compared against – much in the same way as its predecessor, the F1, did in 1992.
Given how comprehensive this latest set of pictures is, it’s hard to believe they are ‘leaked’ rather than deliberately ‘seeded’, but either way they now reveal the a huge electro-mechanical rear wing which provides downforce at high speeds, but perhaps also acts as an air brake – as it did in the Mercedes-Benz SLR McLaren.
After weeks of teasing, McLaren Automotive has unveiled a new hypercar to take on the mantle of their first ever road car, the McLaren F1. The McLaren P1 has one simple goal: to be the best driver’s car in the world on road and track.
With a little over 2 weeks remaining, McLaren has shown us a little more of its new super sports car – codenamed P12 – with a second camouflaged image plus a 70-second video.
In the past few days, three videos have been released from the finest supercar makers in the business – Ferrari, Lamborghini and Pagani. All Italian (although Horacio Pagani originates from Argentina), all based near Modena, yet somehow each offers a very different take on the supercar theme.
After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of its creator, Horacio Pagani.
We were beginning to tire of Pagani’s teaser videos of its forthcoming Huayra and it seems we weren’t alone – a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…