Short film leaves Pagani’s Huayra with a bit-part role (w/VIDEO)
How many importers would take the time and trouble to shoot a film about one of the cars they sell? Not many, but that’s…
Huayra
McLaren P1: The Details
The McLaren P1, revealed this evening, is set to become a yardstick by which all other hypercars are compared against – much in the same way as its predecessor, the F1, did in 1992.
McLaren P1 Concept now ‘almost’ fully revealed in new set of pictures
Given how comprehensive this latest set of pictures is, it’s hard to believe they are ‘leaked’ rather than deliberately ‘seeded’, but either way they now reveal the a huge electro-mechanical rear wing which provides downforce at high speeds, but perhaps also acts as an air brake – as it did in the Mercedes-Benz SLR McLaren.
The King is Dead: Long live the McLaren P1
After weeks of teasing, McLaren Automotive has unveiled a new hypercar to take on the mantle of their first ever road car, the McLaren F1. The McLaren P1 has one simple goal: to be the best driver’s car in the world on road and track.
McLaren’s P12 supercar looks set to eclipse the iconic F1 – VIDEO
With a little over 2 weeks remaining, McLaren has shown us a little more of its new super sports car – codenamed P12 – with a second camouflaged image plus a 70-second video.
Videos: A supercar is born – Pagani Huayra vs Ferrari F12berlinetta vs Lamborghini Aventador J
In the past few days, three videos have been released from the finest supercar makers in the business – Ferrari, Lamborghini and Pagani. All Italian (although Horacio Pagani originates from Argentina), all based near Modena, yet somehow each offers a very different take on the supercar theme.
Pagani officially reveals the Huayra
After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of its creator, Horacio Pagani.
First pictures of Pagani’s Huayra leaked ahead of launch
We were beginning to tire of Pagani’s teaser videos of its forthcoming Huayra and it seems we weren’t alone – a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.
In defence of straight talking..
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…