There’s a school of thought which says ads should be free from hyperbole, stripped of unnecessary fluff and focused on a brand’s key messages….
We like a bit of tongue-in-cheek playfulness in our commercials, it’s a well proven recipe to viral success and works particularly well when seasoned with a pinch of controversy. Over the past few years Audi and BMW have traded blows in ever more hostile outdoor campaigns and Lexus are also quite partial to a bit of anti-Germanic rhetoric.
Takuma Sato spins your head right round – Lotus announce Sato is to enter his first oval race this weekend.
Are you getting tired of these yet? At Mini the fun never stops..
No shit, this is the real veal from those clever people at Goodwood.
Auto Windscreens looks to have cracked a new market and has its sights set on a bumper 2010.
The most useful in-car accessory since cup holders will go on sale with the all new Infiniti M later this year.
It’s that time of the year again when BMW’s marketing team spread a little Joy.
Bailing out of a sliding car isn’t the first thing we’d recommend – now you can see why.
“…funniest on-board rally video” – JamesW. This would probably be the wrong time to tell Niall O’Connell that it’s ‘only’ a sport.
This video is great ammunition for Land Rover enthusiasts to poke fun at their american rivals.
No bridges were harmed in the making of this movie. Apparently. In fact we’d say it was 6-0 to the bridge.