Why Kia is more sporty than Volkswagen

Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “ will almost certainly be rear-wheel drive”.

Hyundai Veloster Turbo SE goes on sale in the UK

The new Veloster Turbo SE will be available in UK showrooms from September 24 priced at £21,995. It’s the first model to feature Hyundai’s 1.6-litre T-GDI engine with its high-compression, twin-scroll turbocharger and driving characteristics optimised to European tastes.

Hyundai Veloster Turbo comes to the UK

Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week’s Geneva motor show, after we first saw it appear in one of the car maker’s Super Bowl ads last month, called “Cheetah”.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?