Hyundai’s new WRC entry, based on its popular i20 hatchback, was revealed this morning in advance of its debut in the 2014 FIA World…
The all-new Range Rover Sport has been named as the Official Pace Car for this year’s Pikes Peak hill climb, after it set a…
Hyundai, the world’s fastest growing car brand, is making a bid for the premium sector with its new luxury sports coupé concept. The HND-9…
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads,…
Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “..it will almost certainly be rear-wheel drive”.
January’s Detroit Motor Show looks set to provide a real kick-start to 2013, with a host of new model premieres from the world’s largest car makers. One of those car makers is Hyundai – the fourth largest car maker and the fastest-growing automotive company by brand.
The new Veloster Turbo SE will be available in UK showrooms from September 24 priced at £21,995. It’s the first model to feature Hyundai’s 1.6-litre T-GDI engine with its high-compression, twin-scroll turbocharger and driving characteristics optimised to European tastes.
With most of the focus and expectation on Nobuhiro ‘Monster’ Tajima’s first ever electric powered run at Pikes Peak, his competitors were left in peace to concentrate on breaking Tajima’s 2011 record time of 9:51.278.
Hyundai will reveal the new turbocharged version of its 1+2 door Veloster sports coupe at next week’s Geneva motor show, after we first saw it appear in one of the car maker’s Super Bowl ads last month, called “Cheetah”.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.