News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
I have to admit to losing track of all the various Brabus models – but their very existence demonstrates that there’s no lack of appetite to spend the kind of money on cars that some people would look to mortgage on a home. And the Brabus SV12 R Biturbo 800 probably has more technology and gadgets fitted than most houses too.
Audi launches free DTM/Le Mans app, available now to download in the App Store.
It may no longer run anywhere near Dakar, but VW’s iPhone app will make the race easier to follow.