When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
After making its world debut at the Paris motor show, and becoming the star attraction at the Los Angeles motor show, the C-X75 is now turning heads in Knightsbridge as Londoners, tourists and even the odd celebrity stop to gaze at it through the window of the Jaguar Boutique.
No spotlights. No evocative music. No video walls playing carefully crafted videos. Unlike its world premiere on the stage at the Paris Motor Show, the first time Jaguar’s celebratory (75 years of heritage) and celebrated C-X75 set foot on the open road was a more gritty and real experience.
It might be Hollywood, but its edgy North Hollywood, not the Walk of Fame or the Sunset Strip, where Tinseltown’s favourite petrolhead Jay Leno became the first person outside Jaguar to drive the C-X75 on a public highway.
Perspective: Celebrities reviewing cars – a look at how to best use a celebrity icon to promote a manufacturer’s car.
SkiddMark reviews Porsche TV and the value it brings to its customers and fans.
Jay Leno drives an SLS AMG on the roads around Los Angeles and compares them to the Nurburgring!
Some misinformation has emerged on the methods being chosen to sell the new LFA.
Perhaps the headline in this story should be “Jay Leno turns down a drive of the Lexus LFA”..