2012 is the Chinese Year of the Dragon, so it seems fitting that Acura chose this ‘fire red’ hue for its latest NSX Concept – on show at last week’s Auto China show in Beijing.
After its debut at the North American International Auto Show (NAIAS) in Detroit last month and its starring role in Honda/Acura’s Super Bowl ad, Honda’s NSX (concept) will make its European premiere at the Geneva Motor Show in March.
When you look at the latest plethora of Super Bowl ads, what do you see? A bit of fun? Or do they inspire you think about ways in which you can apply the same thinking to your own promotional activities? Hopefully it’s the latter, because there’s much to learn from the patterns being formed.
US comedian Jerry Seinfeld explains what it means to be a car enthusiast.