When Gymkhana Four broke cover last year, we couldn’t help feel disappointed that it had lost the purity which made Gymkhana Three such a huge hit.
When we interviewed Ken Block last December, he was keen to point out that although known for his wild antics on track or stage (Gymkhana, X-Games and WRC), he drives like Miss Daisy on the road.
Ken Block’s 2012 season promo (Part 1) was a spoof of himself, with a little help from actor and comedian Nick Swardson. This time around the focus is on the cars – the all-new livery of the H.F.H.V. (Hybrid Function Hoon Vehicle) and Gymkhana World Tour Fiesta.
If you read my interview with Ken Block a few months ago – The Accidental Hero, then you’ll already know about Ken’s prodigious talent as a graphic designer, photographer and marketer.
We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?
This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
This month, Road is on Summer holiday, traveling from the far East to the Western coast of America.
We’ve got two Stateside reports from Road first lady Ashley Van Dyke – covering the awesome X Games in downtown LA, and going to one of the world’s greatest car auctions at Orange County Fairgrounds, by Barrett Jackson.
You may not be a fan of Ken Block’s Gymkhana videos, but there’s no doubting their popularity, with Gymkhana 3 having now clocked up more than 36 million views on YouTube and becoming the most watched automotive video of all time. Well Gymkhana FOUR completed filming last week and will be hitting the interweb next Tuesday 16th August.
Over the weekend Ken Block unveiled his new racecar in its final livery – the Hybrid Function Hoon Vehicle (“H.F.H.V.”). Block described it as an “All new car, new livery, new awesome!”
In his announcement he also confirmed that his newest Ford Fiesta race car, also known by the nickname “the hybrid”, is designed as one car to do three tasks – gymkhana, stage rally and rally cross.
When we caught up with Ken Block in Pembrokeshire last month, we discovered first-hand what his Gymkhana FOUR racecar looked like, we even learned what it sounds like, but Ken remained tight-lipped over the exact details of its powerplant. All he would say is that it’s a ‘Hybrid’ and that it was just as much fun as his 700-bhp Gymkhana 3 Ford Fiesta.
Earlier today we brought you news about Ken Block’s latest plans for Gymkhana FOUR – most notably that he’ll be driving a ‘hybrid’ powered Ford. Ken is currently in the midst of testing for the shoot, therefore information on the exact configuration of this hybrid powerplant is still a closely guarded secret, so the next best thing would be some pictures, right? And how about some video as well?
Keep your eyes open during the next few months for signs of Ken Block’s new Gymkhana viral – Gymkhana FOUR is the next chapter in the massively successful web video series that sees Block perform his own brand of autocross through a tight and twisty series of cones and solid objects. Called Gymkhana (jim-kah-nuh), Ken’s hybrid version is performed at speed and with the maximum amount of hoonage.