The celebrations continued well into the evening yesterday, as guests of MINI’s WRC Team launch were treated to an exuberant display of hooning by factory drivers Kris Meeke and Dani Sordo.
It was the most gorgeous sunny day in London yesterday (8/4/2011), as we joined Ford at the Gymkhana Uncovered event for the launch of the new Codemasters rally game, DiRT3.
It’s a measure of just how important the video games industry has become these days, that when Codemasters decided to launch their new DiRT 3 rally game, they were able to join forces with Ford, one of the top-3 global car makers in a marketing partnership that includes the viral sensation, Ken Block.
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
Ken Block’s monstrous Gymkhana Three Ford Fiesta revealed.
This week containing an EXCLUSIVE interview with new WRC driver and internet sensation, Ken Block, an M-Power special featuring BMW’s E46 M3 CSL and E92 M3 Edition, plus a road test of the Quattro-tastic Audi TT RS. Enjoy!
You don’t have to be on acid to watch this, but it helps..
“Check this out – some bonus footage of Ken Block’s Gymkhana video showing some of the errors and damage behind the final version – Ken admits that it took several takes to film the video, but challenges anyone watching to do better…” – LelrA
Take a look at this cool video featuring Ken Block mixing it with the DC snowboard team. Despite the impressive driving of Ken Block, it’s the snowboarders who come across as the real heroes..
“I´ve seen this a while back and its just amazing the control this guy has with his Subaru.” – LeIrA