Kia Soul

The Hamsters travel back in time for Kia’s New Soul campaign

To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.

‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.

Will Hamsters be cool enough for Kia’s Track’ster?

This is the Kia Track’ster, a sporty new concept based on the popular Kia Soul – the car made famous by those cutesy Hamsters that grabbed our attention in the brilliant ‘New Way to Roll’ and ‘Share Some Soul’ ads.

Top 10 Automotive social video campaigns of 2011

We hear a lot about Intelligence in the motoring industry, it’s become the norm in automotive acronyms, especially for the leading German car makers – Intelligent Performance, Intelligent Lightweight Construction and even Intelligent Emotion (whatever that means) – but how intelligent is their marketing?