kia

Kia builds a sports car

The Kia GT4 Stinger is a two-door sports car powered by a tuned version of the company’s 2.0-litre turbocharged four-cylinder (T-GDI) engine and delivering…

Kia provides a sneak-peek of its new pro_cee’d GT

This is the ‘hot-hatch’ version of Kia’s redesigned pro_cee’d, due for launch in the second half of 2013, although the term ‘hot’ might just be a little ambitious for a model powered by a 200bhp 1.6-litre direct-injection turbo engine and offered with either a six-speed manual or double-clutch transmission.

Why Kia is more sporty than Volkswagen

Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “..it will almost certainly be rear-wheel drive”.

The Hamsters travel back in time for Kia’s New Soul campaign

To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.

‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?