Which car maker leads the Super Bowl Ad Chart of 2014? (w/VIDEOS)
Over the past few years Volkswagen has been the dominant ‘force’ in Super Bowl advertising, largely due to their partnership with creative agency Deutsch…
kia
Kia builds a sports car
The Kia GT4 Stinger is a two-door sports car powered by a tuned version of the company’s 2.0-litre turbocharged four-cylinder (T-GDI) engine and delivering…
Kia unveils the Niro Concept
Kia is taking the fight to Nissan’s Juke with this new Niro Concept. It will debut at next month’s Frankfurt IAA and be used…
Kia’s Frankfurt Show star is a concept with no name
Kia has announced its design study for next month’s Frankfurt Motor Show – a future B-segment contender, taking on the likes of Nissan’s Juke…
Geneva Motor Show: As it happens..
The 83rd Salon International De l’Auto officially opens in Geneva tomorrow (5th March), but as is the norm these days, many of the premieres…
Super Bowl 47 Car Ads – the post-game reckoning (w/VIDEOS)
Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads,…
Kia reveals its hot new pro_cee’d GT and cee’d GT
If there was ever any doubt about Kia’s intent, then the new pro_cee’d GT and cee’d GT will quickly dispel them. After two generations…
Kia provides a sneak-peek of its new pro_cee’d GT
This is the ‘hot-hatch’ version of Kia’s redesigned pro_cee’d, due for launch in the second half of 2013, although the term ‘hot’ might just be a little ambitious for a model powered by a 200bhp 1.6-litre direct-injection turbo engine and offered with either a six-speed manual or double-clutch transmission.
Why Kia is more sporty than Volkswagen
Yesterday I was reading Kia’s announcement about the need to raise its brand image by offering more sporty cars – you know, the usual marketing rhetoric about being perceived as a dynamic brand, characterised by style, a premium look and some mystical notion of power. And then the following words struck me – “..it will almost certainly be rear-wheel drive”.
The Hamsters travel back in time for Kia’s New Soul campaign
To promote the new 2013 Kia Soul, those music-loving hamsters return in the third of the brand’s chart-topping series of viral videos.
‘Bringing Down the House’ is set to the Axwell Radio Edit of ‘In My Mind’, by Ivan Gough & Feenixpawl featuring Georgi Kay, and takes the 21st century’s dance music hamsters back in time to a stuffy 18th century opera house.
Kia Track’ster Concept is a driving enthusiast’s dream..
Kia unveiled their New Track’ster Concept at today’s Chicago Auto Show, but quelled speculation that the company are ever likely to put it into production.
On the edge or a step too far? The Super Bowl ads that crossed the line
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
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