This week we’ve been celebrating the Top 20 Global Social Video Ads of 2011 with Unruly Media, and while Volkswagen’s The Force has been the phenomenon of the year, there is another which vies for the crown and which has not benefitted from the full-on promotional boost of the NFL Super Bowl.
In an interview distributed by the company this afternoon, Ex-F1 driver and Lotus ambassador, Jean Alesi, shares his views on Kimi Raikkonen’s return to Forumla One driving for Lotus Renault GP.
It’s hard not to feel sorry for Lotus Renault GP’s long list of talented drivers, all carefully positioning themselves for the two available race seats in 2012 – then along comes the IceMan, performs the undercut and takes the chequered flag, before any of them has time to pick up the phone to team-boss Monsieur Boullier and cry “Foul!”
The press release begins, “Lotus Renault GP is pleased to announce that Kimi Räikkönen will race for the team next season.”, but we’re pretty sure than sentiment doesn’t extend to existing drivers Vitaly Petrov and Bruno Senna, nor test and reserve driver Romain Grosjean.
Kimi pockets £17m from Ferrari AND gets to drive in the WRC. Lucky?