News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
Lamborghini’s CEO Stephan Winkelmann confirmed this evening they will build just 20 units of the Sesto Elemento, the carbon-based super sports car that first appeared at the Paris Motor Show last year.
Gallardo LP 570-4 Super Trofeo Stradale – it’s a bit of a mouthful isn’t it? But the simplest way of describing Lamborghini’s new variant is by telling you this is the most extreme Gallardo ever.
Since Hethel-based Lotus Cars is staffed with several high-profile Italian auto executives, a tie-up with the Italian Military Police (Carabinieri) shouldn’t come as any surprise.
Agency Jung Von Matt in Hamburg have put together a series of 3 print ads to be used in promoting the £169,000 563bhp Mercedes SLS AMG. The gullwing (or roadster) SLS AMG, unveiled at the 2009 Frankfurt motor show, is Mercedes first supercar since the SLR which was the result of a collaboration between Mercedes and McLaren.
Rugby player Jonah Lomu, who started out with the All Blacks in 1994 and became the top try scorer in the 1999 World Cup, visited the home of the world’s top supersports cars at Sant’Agata Bolognese earlier this week.
The V12 Lamborghini Aventador LP 700-4 made its Asian debut this morning on Lamborghini’s stand at the Auto Shanghai 2011. The event also marked the launch of the Gallardo LP 550-2 Tricolore at a special off-site event held in the Shanghai Expo. The LP 550-2 Tricolore was developed to pay homage to Italy, but this was the first time it had been shown in China.
It looks like the Aventador LP700-4 is not only ‘fast’ in terms of its performance – 0-60mph in 2.9 seconds – but also in how quickly Lamborghini are able to sell them. In less than a month since being launched at the Geneva Motor Show, the first year’s allocation has already sold out and you’ll already be looking towards 2013 for the next available production slot.
We have a new watch to add to our guide to motoring-inspired timepieces, celebrating Bentley’s recent World Ice Speed Record their timepiece partner Breitling have now produced a strictly limited-edition SuperSports Light Body watch.
Once you’ve decided you want a Lamborghini Aventador LP700-4 – and you DO want one, the next step is deciding what colour and spec to choose. A range of 13 colors will be available at launch, in pastel metallic, pearlescent or matt finishes. These include the new shades Grigio Estoque and Arancio Argos.
It was bound to happen, despite the numerous images leaked during the past fortnight, and to ensure all eyes were on Lamborghini’s stand, the new Aventador LP700-4 was revealed last night at the VW Group pre-show party guaranteeing it the front-page position on Day 1 of the 81st Geneva Motorshow.
As we continue to wait for the official press launch, more pictures leak out showing Lamborghini’s new V12-powered Aventador LP700-4. These most recent pictures provide a better view of a new Lamborghini colour, which we understand to be called Arancio Argos – and which in case you’re wondering is an orange rather than red hue.