British Actor Damian Lewis (Homeland) will play the lead in a short feature film as part of the F-TYPE launch, called ‘Desire’. The film will be shot in the Chilean desert next month, then released in early 2013.
Adrian Hallmark, Global Brand Director of Jaguar, will be performing his own ode to the new F-TYPE at a press conference tomorrow morning – from 07:00-07:15 BST (08:00-08:15 CEST/ local time), however his rendition will be in the form of a slide-show rather than the musical performance provided by Miss Del Rey.
American singer songwriter Lana Del Rey will collaborate with Jaguar in the promotion and launch of the new F-TYPE.
Jaguar’s all-new two-seater sports car will be revealed at the Paris Motor Show on 27th September, then go on sale in early 2013.