lexus

VIDEO: Lexus LF-LC takes to the road around Lake Como, Italy

You may have spotted Lexus’ LF-LC in the photo gallery we published from The Concorso d’Eleganza Villa d’Este at the weekend. Lexus went one step further than its static Concorso display, by actually driving the LF-LC on the roads around Lake Como in Italy.

On the edge or a step too far? The Super Bowl ads that crossed the line

Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?