The next 12 months will be some of the most important in the relatively short history of two premium Japanese brands – Lexus and Infiniti. Lexus, because it launches the new IS saloon (and coupé), while Infiniti responds with an all-new G-series.
As the Essen Motor Show gets underway Toyota Motorsports GmbH has lifted the wraps on its vision of a sports saloon, to challenge the very best from Brabus and AMG. The TS-650 is based on the new Lexus LS saloon, but that’s about where the similarities end.
After first appearing at the Detroit Motor Show earlier this year, for this week’s Sydney Motor Show, Lexus has swapped the LF-LC’s burning red exterior for a lustrous Opal Blue finish, inspired by the natural base colour of the Australian gemstone.
After teasing with the LF-LC 2+2 sports coupe concept at this year’s Detroit and Geneva motor shows, Lexus has finally declared their production intent with the LF-CC – a mid-size coupe that will be produced in the near future.
You may have spotted Lexus’ LF-LC in the photo gallery we published from The Concorso d’Eleganza Villa d’Este at the weekend. Lexus went one step further than its static Concorso display, by actually driving the LF-LC on the roads around Lake Como in Italy.
Toyota will enter two of its new GT86 sports cars in this year’s 40th running of the Nürburgring 24 Hours endurance race. The new coupes will join an identically liveried Lexus LFA to form a three car team for the race, from May 17th to 20th 2012.
After a successful premiere at the Detroit NAIAS Auto Show in January, Lexus’ hybrid 2+2 sport coupe makes its first European appearance at next week’s Geneva motor show.
Super Bowl ads are a multi-million dollar investment for brands, so it’s hardly surprising to find some stretching that little bit ‘too far’ in their quest to ensure a positive return. But are they really crossing the line? Or are these just another example of the age old tactic of using controversy to gain exposure?
The New York Giants may have won the game on the field, but the online battle for top video ad is still going strong.
With Super Bowl 2012 just hours away, we’re taking another look at our scorecard as automotive brands pitch hard to win over the biggest single-event audience in the world.
In 9 days, 10 hours and 23 minutes the biggest U.S. sporting event of the year, Super Bowl 46, will begin. But what does American Football have to do with cars?
This feels like a good-news story to me as we near the end of 2011. Toyota/Lexus who seemingly abandoned the sports car segment, first with the Supra in 2002 followed by the MR2 in 2007, are back and to use an old cliché, “this time they’re serious.”