Sunday, 23rd February 2020 |
11:57 AM GMT
Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012, joining Honda who this morning confirmed its NSX Concept will premiere at the same event.
If you’re in the market for a large sports saloon, then it might be worth giving the New Lexus GS F Sport a second look. Perhaps you remember the LF-Gh Concept, which looked like it could eat small animals whilst sitting stationary. The new GS F Sport manages to convey some of the concept’s intimidating presence, but with a distinctly more kid (and pet) friendly interior.
I am a big fan of vehicles which succeed in contradicting first impressions – Jaguar’s C-X75 which looks like it’s powered by a gas-guzzling 6-litre V12, but instead is propelled by a novel turbine-based hybrid powertrain, Volkswagen’s 172 bhp Transport Sportline which could give a sporty hatchback a run for its money and Porsche’s new 911 which offers 170 mph performance combined with near 40 mpg economy.
And now there’s the Lexus CT 200h F-Sport. Kind of.
News that Aston Martin has been voted the UK’s Coolest Brand for the fifth time in six years got me thinking – What does it mean? How did they get there? And how can other brands get in on the action?
We are hearing that the Lexus LFA Nürburgring Package Edition has improved upon the 7:22.85 lap time of the Nürburgring Nordschleife set back in June, recording a 7:14 in the hands of Gazoo Racing driver Akira Iida.
Lexus unveiled the new GS at the prestigious Pebble Beach Concours d’Elegance in California this evening and in doing so introduced the new face of future Lexus models.
Inspired by the Lexus LF-Gh Concept, the new 2012 GS heralds a more engaging and dynamic driving focus for Toyota’s luxury brand.
A thought occurred to me this morning when Audi revealed its range-topping R8 GT Spyder, that with most of BMW’s main competitors now retailing cars well above the £100,000 threshold, can we still consider BMW a luxury brand?
The new Lexus LF-Gh hybrid concept will make its world debut on April 19th at the 2011 New York International Auto Show. Lexus has described the concept as “signalling Lexus’s redefinition of the luxury grand tourer”, so it would be a reasonable assumption to see the LF-Gh successor to today’s Lexus GS 450h.
Whether it’s appropriate or not, sex has been used to sell nearly every type of product since the beginning of advertising itself and even more so when it comes to digital advertising on the internet.
In an astute move by Lexus UK’s sales and marketing team, buyers of its new CT 200h hybrid luxury hatchback can now specify Kylie Minogue in place of the regular car’s wing mirror – drivers had suggested that they’d rather look at Kylie than at the following traffic and rather generously the pocket-sized superstar was only too happy to oblige.
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.
We like a bit of tongue-in-cheek playfulness in our commercials, it’s a well proven recipe to viral success and works particularly well when seasoned with a pinch of controversy. Over the past few years Audi and BMW have traded blows in ever more hostile outdoor campaigns and Lexus are also quite partial to a bit of anti-Germanic rhetoric.
