There’s no doubting that thanks to some exceptional individual and team performances at the 2012 Olympics, Cool Britannia is now very much back in vogue. Whether you’re lucky enough to have seen the action live, or have been watching at home, in a bar or at work, the sight of 000’s of Union Jacks waving in fervent admiration can only reinforce the feelings of pride and passion that resonate across this small island nation.
We’ve heard a few dissenting voices speaking out against MINI’s ‘Britalian Job’ – which has already clocked up over 700,000 views on YouTube, but MINI’s next London 2012 Olympics video, ‘MINI Orchestra’, should pass muster with even the most cynical of observers.
Forget the Shaguar – that’s so last century. MINI’s are cool again, but only one could star in an Austin Powers movie and wear the famous “GR8SHAG” number plate – the MINI Rocketman. Yeah Baby!
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize of all – the Olympic Gold Medals.
According to the website, aprilfoolsdayontheweb.com, there were more than 350 April Fools’ Day pranks conducted by brands and bloggers across the web yesterday. We kept track of the automotive ones and of these, only 4 out of 9 embraced the medium of video – with one of those (Google’s driverless NASCAR race car) not even shareable.
All-Fools’ Day. It’s a great opportunity for PRs to drop the pretence of responsible behaviour and unleash the hidden child within, but it takes more than clowning around to produce an effective April Fool’s gag.
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.
A special edition of BMW’s iMagazine App has been launched, focusing on the London 2012 Olympic and Paralympic Games. The first issue of the free magazine looks at 3 of the leading athletes (Rebecca Adlington, Tim Brabants and David Weir) asking them about their ultimate performance and what moments make the difference in the heat of competition.
Which is faster? Man or MiTo? That’s the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat an Alfa MiTo in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.
Ahead of the Aviva London Grand Prix at Crystal Palace this weekend (5-6 August) Alfa Romeo ambassadors Kelly Sotherton (400m), Harry Aikines-Aryeetey (100m), Lisa Dobriskey (1500m) and Iwan Thomas MBE (former European and Commonwealth 400m champion) stepped off the track and into the studio alongside an Alfa MiTo Sprint – shedding their clothing somewhere along the way.