We’ve heard a few dissenting voices speaking out against MINI’s ‘Britalian Job’ – which has already clocked up over 700,000 views on YouTube, but MINI’s next London 2012 Olympics video, ‘MINI Orchestra’, should pass muster with even the most cynical of observers.
With just 45 days until the opening ceremony of the London 2012 Olympics, a crack team of former British athletes have been called upon to protect the most coveted prize of all – the Olympic Gold Medals.
After last year’s successful launch of MINI’s location-based iPhone Game in Stockholm, Tokyo becomes the next destination to be engulfed by MINI fever.
What do women look for in a car? Are automotive desires really gender specific? And can a male-dominated motor industry satisfy them? Angie Voluti examines car culture from a feminine perspective.
What’s in the box? Mini kicked off another viral campaign at Christmas.