For any business to function it needs to produce a product or service, sell it to customers, develop new offerings and promote them in order to generate demand. It also needs working capital to pay its suppliers, develop its staff and motivate all involved in its organisation to outperform its competitors. Lotus appears to be doing none of these, and to all intents and purposes is like a patient ‘surviving’ on life support – not ‘living’ – because that would involve actually getting up and doing something, but surviving – as in artificially being kept alive.
Last week American singer songwriter Lana Del Rey performed her new track, ‘Burning Desire’, to an audience of VIP’s in the gardens of the 18th century Musée Rodin in Paris. It marked the beginning of a global programme to promote Jaguar’s new F-TYPE, the company’s first two-seater sports car since the iconic E-type was launched more than 50 years ago.
Ferrari used the Paris Motor Show to reveal ‘part’ of its forthcoming F70 super sports car, successor to the Enzo and the only model in Ferrari’s range which will be ‘built without compromise’, just like McLaren’s recently launched P1 Concept.
This month’s issue is dedicated to the Japanese ‘Zoom Zoom’ brand that is Mazda, a manufacturer who aim to make cars that are fun, different and exciting to drive, as well as catering for the family car sector brilliantly.
The fourth-generation Range Rover became the centrepiece of an exclusive display outside the Paris Opera last night, celebrating the model’s 42-year history.
Land Rover also used the event to mark its role in the new James Bond movie, Skyfall, in which field agent ‘Eve’ drives the Land Rover Defender Double Cab Pick Up.
It’s not often I’ll use the words ‘anti-climax’ in the same sentence as ‘Lamborghini’, but with all the kerfuffle started by Lamborghini’s ‘NOVA’ video, you’d have thought something genuinely ‘New’ was being presented at the Paris Motor Show.
Instead we get Triangles and Trapezoids.
The McLaren P1, revealed this evening, is set to become a yardstick by which all other hypercars are compared against – much in the same way as its predecessor, the F1, did in 1992.
I should be used to it, after witnessing six previous generations of Volkswagen Golf, but somehow I still kid myself that the next one will be different.
It never is, although perhaps that’s not such a bad thing, because the Golf GTI remains the one car that every other car maker aspires to beat, and thus far it remains the benchmark sporting hatchback that does everything well, and some things exceptionally well.
The new Clio 4 is a big deal for Renault, it’s the mainstay of the range and the model which will fuel the car maker’s growth into new sectors, including their all-important electric vehicle Z.E. range, currently defined by the Twizy, Zoe and Fluence.
But before we get too sensible, let’s not forget that the Clio Renaultsport models are usually also the most fun cars to drive, so it’s good to see Renault using the new Renaultsport 200 Turbo as the flag-bearer for the new larger, but lighter Clio.
Adrian Hallmark, Global Brand Director of Jaguar, will be performing his own ode to the new F-TYPE at a press conference tomorrow morning – from 07:00-07:15 BST (08:00-08:15 CEST/ local time), however his rendition will be in the form of a slide-show rather than the musical performance provided by Miss Del Rey.
There was a collective sigh of relief, earlier this evening, when Porsche took the wraps off the new Shooting Brake adaptation of the company’s Panamera sports saloon.
Without further ado, let’s get stuck in to the detail of the all-new F-TYPE. There will be three variants available at launch – F-TYPE, F-TYPE S and F-TYPE V8 S. Each is distinguished by the power output of its supercharged petrol engine with all engines featuring stop/start technology to maximise efficiency.