Yesterday morning at 9:00am, the 350 vehicles taking part in the Lamborghini Grand Tour started their engines and set off towards Forte dei Marmi,…
Just because you can afford a £200,000+ Lamborghini doesn’t mean you’re happy to spend another £40,000-60,000 personalising it. There ‘are’ other things to spend your money on and contrary to popular belief, even if you’ve acquired wealth that doesn’t mean you’re in a great hurry to dispose of it.
The V12 Lamborghini Aventador LP 700-4 made its Asian debut this morning on Lamborghini’s stand at the Auto Shanghai 2011. The event also marked the launch of the Gallardo LP 550-2 Tricolore at a special off-site event held in the Shanghai Expo. The LP 550-2 Tricolore was developed to pay homage to Italy, but this was the first time it had been shown in China.
It looks like the Aventador LP700-4 is not only ‘fast’ in terms of its performance – 0-60mph in 2.9 seconds – but also in how quickly Lamborghini are able to sell them. In less than a month since being launched at the Geneva Motor Show, the first year’s allocation has already sold out and you’ll already be looking towards 2013 for the next available production slot.
Once you’ve decided you want a Lamborghini Aventador LP700-4 – and you DO want one, the next step is deciding what colour and spec to choose. A range of 13 colors will be available at launch, in pastel metallic, pearlescent or matt finishes. These include the new shades Grigio Estoque and Arancio Argos.
It was bound to happen, despite the numerous images leaked during the past fortnight, and to ensure all eyes were on Lamborghini’s stand, the new Aventador LP700-4 was revealed last night at the VW Group pre-show party guaranteeing it the front-page position on Day 1 of the 81st Geneva Motorshow.
As we continue to wait for the official press launch, more pictures leak out showing Lamborghini’s new V12-powered Aventador LP700-4. These most recent pictures provide a better view of a new Lamborghini colour, which we understand to be called Arancio Argos – and which in case you’re wondering is an orange rather than red hue.
Just hours after Lamborghini’s official release showing us pictures of a rolling carbon fibre chassis, a picture has leaked onto the internet from the print layout of Evo Magazine Croatia.
It’s actually quite a refreshing change to see Lamborghini revealing its new V12 super sports car from the inside-out. If you think back to previous Lamborghini launches the focus has been firmly on the glitz, glamour and sheer celebrity of the car, which can be a frustrating experience for an enthusiast when all you’d like to see is someone crack open the throttle and silence all the polite conversation.
On the eve of Lamborghini’s new Aventador LP700-4 due to be launched at the Geneva Motor Show, German tuner edo competition have stolen some of Lamborghini’s limelight by launching their own Murciélago replacement – or at least if not a replacement, a car which might tempt LP700-4 buyers to stay with the Murciélago just a little while longer.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.