newspaper

MINI extends its Night-Time Test Drives

MINI New Zealand’s Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time when there was likely to be less traffic and other distractions.

MINI’s Night Test Drives get a little risqué

MINI New Zealand are running a campaign at the moment to take late night test drives, they’d like to encourage customers to put a brand new MINI through its paces on the open road when it’s clear of the usual distractions – at night.

On the face of it, there’s no particular reason to take note of with such a campaign – it’s perhaps an odd idea to encourage drivers to test an unfamiliar car whilst trying to figure out the position of its indicator stalks, but we’ve seen worse ideas – I just wouldn’t fancy being a sales person accompanying such a test drive.