Here’s an old-media prank from MINI Australia that had their antipodean readers hopping around and getting all excited. Imagine building your own MINI Countryman from 29,762 individual parts.
MINI New Zealand’s Night Test Drives promotion started off innocently enough, offering customers the chance to test drive its latest models on the open road at a time when there was likely to be less traffic and other distractions.
MINI New Zealand are running a campaign at the moment to take late night test drives, they’d like to encourage customers to put a brand new MINI through its paces on the open road when it’s clear of the usual distractions – at night.
On the face of it, there’s no particular reason to take note of with such a campaign – it’s perhaps an odd idea to encourage drivers to test an unfamiliar car whilst trying to figure out the position of its indicator stalks, but we’ve seen worse ideas – I just wouldn’t fancy being a sales person accompanying such a test drive.