A special edition of BMW’s iMagazine App has been launched, focusing on the London 2012 Olympic and Paralympic Games. The first issue of the free magazine looks at 3 of the leading athletes (Rebecca Adlington, Tim Brabants and David Weir) asking them about their ultimate performance and what moments make the difference in the heat of competition.
Which is faster? Man or MiTo? That’s the question posed by Alfa Romeo in a light-hearted social campaign run on Facebook. Olympian Iwan Thomas was challenged to beat an Alfa MiTo in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.