Pagani

Pagani officially reveals the Huayra

After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of its creator, Horacio Pagani.

First pictures of Pagani’s Huayra leaked ahead of launch

We were beginning to tire of Pagani’s teaser videos of its forthcoming Huayra and it seems we weren’t alone – a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.

In defence of straight talking..

I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…

PERSPECTIVE: Aston Martin – Daddy Cool

The problem with measuring anything with a qualitative stick is that by its very nature it will divide opinion. We’ve heard the stereotypes before, the 911 design is boring, Volvos are dull and Ferrari can do no wrong – but these are all just opinions. Games of football, tennis or cricket are ultimately measured by cold and clear numbers that allow you to immediately assess sans bias who has performed best over a set period of time and pat them on the back or berate their performance appropriately.