After all the leaks of last weekend, Pagani have understandably decided to unveil the new Huayra ahead of schedule and forego the charade of teasing us in the run up to the Geneva Auto Salon. So, here is the Pagani Huayra, successor to the Zonda and the second model to bear the name of its creator, Horacio Pagani.
We were beginning to tire of Pagani’s teaser videos of its forthcoming Huayra and it seems we weren’t alone – a magazine spread leaked out on Friday, followed by an official photo and more spreads from the Spanish edition of CAR magazine.
I’ve undertaken my fair share of ‘teaser’ or pre-launch marketing campaigns and they can be a very effective means of grasping and then holding customer attention in the build up to a major launch. But they rely on the element of surprise, of the unknown – where the audience are intrigued and curious about what will happen next and where the foreplay becomes nearly as satisfying as the main event…
It’s been a great week for automotive videos as we settle in to the pace of 2011. Ideally we’d limit this to a Top 10 listing, but there are just too many interesting spots to choose from, so forgive this rather lengthy initial post.
If you hold even a passing interest in cars and the industry that makes them, you surely won’t have failed to notice that 2010 was an absolute cracker.
The problem with measuring anything with a qualitative stick is that by its very nature it will divide opinion. We’ve heard the stereotypes before, the 911 design is boring, Volvos are dull and Ferrari can do no wrong – but these are all just opinions. Games of football, tennis or cricket are ultimately measured by cold and clear numbers that allow you to immediately assess sans bias who has performed best over a set period of time and pat them on the back or berate their performance appropriately.
Pagani Zonda successor sprouts gull-wing doors
Quick report on the sad news that the Pagani C9 test mule has been written off on a Stuttgart Autobahn.
Pagani’s £1.3million Cinque will be taking centre stage at the annual automotive show.
Credibility. Essential if a fledging supercar manufacturer is to survive, but not easy to come by. Pagani is perhaps the exception to the rule…