If there’s a limit to how far Rolls-Royce will go in building a bespoke motor car then CEO, Torsten Müller‑Ötvös, hasn’t found it yet….
When it comes to British heroes, they don’t come more British than Johnny English. Yes, there’s that Bond fellow, but he’s more rogue than gentleman and the Aston Martins that he drive seem to break down a lot.
Geneva has certainly been rocking these last few days, as manufacturers struggle to get their exhibition entries ready for the critical gaze of the public eye. As you would imagine, Geneva is the largest automotive exhibition of the year and it is essential that automotive brands in development, in terms of both image and technology, have something that stands out at the show.
Perspective: Celebrities reviewing cars – a look at how to best use a celebrity icon to promote a manufacturer’s car.