r8 lms

Four-part Feature Film: Audi Sport triumphant at the Spa 24 Hours

I’m a great believer in the power of online video, for telling a story but also in reaching an audience beyond that which the written word can achieve. Consider how moving pictures can transcend the language barrier – even without subtitles, but we’ve also been observing the levels of engagement on SkiddPlayer of less-obvious viewers, such as women and 50-70 year olds.

Audi Motorsport unveils TT-based GT4 contender

Audi finally lifted the wraps on its much anticipated TT GT4 at last weekend’s final round of the DTM series in Shanghai. The TT, developed by the Technical Development and the Production divisions plus quattro GmbH, is intended to extend Audi’s new modular customer motorsport program from 2012 onwards.